Tenda and Broadcom Extend Partnership to Bring New Wi-Fi Products to Global Retail Market


BEIJING, China, September 5, 2011 – Wireless China –Tenda, a global renowned designer, manufacturer and marketer of advanced networking and broadband devices today announced a strategic partnership with Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductor solutions for wired and wireless communications. Through this partnership, the companies will bring new wireless connectivity products, including dual-band routers, to Global growing retail markets.
Demand for dual-band routers is growing significantly, particularly in China, North America and Europe, as consumers look for faster throughput, glitch-free streaming of media content over Wi-Fi, and the ability to execute multiple Internet tasks at once. To address this growing demand, Tenda and Broadcom are working together to design and deliver affordable, high-performance retail routers that meet these changing customer needs and work to increase Tenda’s market share in these regions. Tenda’s roadmap is closely aligned with Broadcom’s, taking advantage of Broadcom’s leadership in dual-band Wi-Fi technology to ultimately enable Tenda’s leading edge solutions.
      Tenda’s 802.11n wireless LAN router products developed through this partnership currently available include:
Ø         W308R: 300Mbps 2x2/2.4Ghz 802.11n access point router
Ø         W309R: 300Mbps 2x2/2.4Ghz 802.11n extended range access point router
Ø         W303R: 300Mbps 2x3/2.4Ghz 802.11n access point router
Ø         W300D: 300Mbps 2x2/2.4Ghz 802.11n ADSL2+ modem router
Ø         W268R: 150Mbps whole-home coverage bridge router
Ø         W316R: 150Mbps single-band access point router
Ø         W150D: 150Mbps ADSL 2+ modem router
Ø         A3:      Portable 150Mbps wireless extender
Ø         N3:      Portable 150Mbps access point router
Ø         A5:      Pocketsize 150Mbps access point router
and coming include:
Ø         N80     450Mbps 3x3 2.4&5Ghz concurrent dual band gigabit router
Ø         N8      450Mbps 3x3 2.4&5Ghz concurrent dual band router
Ø         N60     300Mbps 2x2 2.4&5Ghz concurrent dual band gigabit router
       Tenda and Broadcom are partnering on an innovation pipeline of 802.11n routers that deliver an improved user experience and affordability for broader adoption through:
Ø         One-touch graphical user interfaces that make these products easier than ever to configure and add to home networks.
Ø         A powerful 7bBi antenna in the new W309R (for optimum coverage) and 5dBi antenna in each of the other models, increasing Wi-Fi coverage areas at home.
Ø         Optimized designs to emphasize affordability, making 802.11n Wi-Fi networks more available in global market.
 “We’re committed to delivering innovative products that offer consumers the functionality they want and need.” said Dengping Quan, Chief Executive Office, ShenZhen Tenda Technology Co., LTD
 “Broadcom has a proven track record of being a worldwide leader in Wi-Fi technology and an agile partner with the engineering excellence needed to allow us to deliver high-quality routing products that enable consumers to be constantly connected to the Internet via their tablets, smart phones, PCs, and gaming consoles.”
“As the demand for connectivity solutions continues to rise, we’re committed to collaborating with our partners to design products that deliver the highest-quality experience at an affordable price point.” said Rahul Patel, VP Product Marketing, Broadcom's Mobile and Wireless Group, “Between Broadcom’s undisputed Wi-Fi connectivity leadership and Tenda’s legacy of award-winning products, this partnership allows us to open the doors to a variety of options that support the evolving consumer needs.”
“The evolving needs of the market have shaped our product roadmap, aligning us with Broadcom’s product offering, which reflects our shared vision for enabling this market. We look forward to working further with Broadcom to deliver the technology and innovations that consumers are looking for.” commented Lell Quan, Chief Technical Officer, ShenZhen Tenda Technology Co., LTD
While Jackie Bao, Senior Business Development Manager, Broadcom’s WLAN line of business, said: “Broadcom has increased its development and support efforts to Tenda. We continue to invest to further expand our relationships with makers of other types of devices, such as digital televisions, set-top boxes, phones and others that will benefit from Broadcom’s leading Wi-Fi and other connectivity technologies.”
About Tenda
Shenzhen Tenda Technology Co.,Ltd, commonly known as Tenda, is a global renowned designer, manufacturer and marketer of advanced networking and broadband devices. The company offers a wide range of product portfolio to address the global networking and connectivity needs of digital home consumers and small office/home office users. With a focus of reliability and easy-to-use, products are built for enabling users to share Internet access, files, multimedia contents and applications among multiple computers and Internet-enabled devices virtually anywhere. Founded in 1999, the company is headquartered in Shenzhen, China, with additional 15 sales offices worldwide. Tenda products are widely available from consumer electronics stores, online retailers and big-box retail stores in over 80 countries around the world. For more information, visit www.tenda.cn
About Broadcom
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.
Ian Chu
Marketing M