Tenda ties up with Salora International in India

Salora International to be the Indian Business partner for marketing & distribution

Shenzhen March 17, 2011: Shenzhen Tenda Technology Co., Ltd. announced today a tie-up with Salora International, a diversified entity with interests in sourcing and procurement, manufacturing, supply chain management, distribution, marketing, retail and after-sales service in India. As per the plans, the former will launch 19 products, including wireless broadband routers, LAN adapters, modem routers, fast Ethernet switches, Web Smart Gigabit Ethernet Switches, Media Converter, etc. 

Tenda strives to deliver easy-to-install and affordable networking solutions for its customers, offering innovative, award-winning products that enhance people's lives and productivity. With millions of quality networking and connectivity products manufactured and sold, Tenda is a dominant market participant and price/performance leader in the networking and communications market with a full range of products that many vendors boast about.

Ian Chu, Marketing Manager, International Business Development, Shenzhen Tenda Technology, said, "India is a very significant market for us and presents a huge opportunity to tap. We are very glad to partner with Salora International Ltd. as this association will provide strong inroads for our world class products in the booming Indian market. Salora brings to the table a deep reach across the country through its 28 branches and extensive product knowledge. We are pretty confident that with the support of a strong marketing and distribution partner like Salora, we will soon be able to establish our strong presence across India.” 

Gopal Jiwarajka, Managing Director, Salora International Ltd. added, “We are happy to extend our support and expertise to a leading global brand like ‘Tenda’ and hope for a pan India presence within a short span of time. With rising awareness levels in India and consumers becoming more demanding, it has been our constant endeavor to bring the best brands that enhances our customers’ lifestyle with international class solution offerings. Salora has always allied with brands and companies who have firmly established leadership status in the world for its quality and technology.”

Vinit Shangle, Head-IT Peripherals, Salora International Limited said “With Tenda’s networking and connectivity products, we will first target small and medium enterprise (SME) and small office and home office (SOHO) segments. With the right kind of products we intend to address the problem of low level of penetration of networking equipment in the SME & SOHO segment, which will help us establish leadership position in the long run.”