Tenda & Gulf Shadows Computers Systemization host a Partner Training Workshop in Dubai

Tenda Technology FZE, a global provider of SOHO, SMB networking products and wireless LAN solutions, hosted Partner Training Workshop and launched its new Partner incentive programme along with UAE-based Distributor Gulf Shadows Computers Systemization FZCO on 11th November in Dubai.

Along with workshop Tenda Technology launched its new Partner incentive programme for resellers in UAE. The scheme is designed to combine sales support with greater rewards and incentives for resellers. Tenda believe that Partner incentive programme will help channel partners to increase sales and enter new markets.

Tenda Channel programme include training, certification and marketing support on complete range of Tenda products. Tenda has also completely revamped its incentive scheme, to reward resellers' sales efforts by offering them a FOC's and Cash incentives.

Tenda Partner Training workshop helped resellers to up-skill in Tenda product range and open up new revenue streams. It is allowing them to sell a much more comprehensive product portfolio.

Charlies Qi, Regional Sales Manager at Tenda GCC, commented: "The channel is the lifeblood of Tenda. Our growth as a business is inextricably linked to the achievements of our resellers. Through the Channel events, Training workshop and Incentive programme we aim to recruit, re-engage with and energies our resellers, providing them with the resources and incentives to sell Tenda's entire portfolio of products.”

Eng. Feras Kayali, Managing Director at Gulf Shadows Computers Systemization FZCO added: "We are committed to helping our partners diversify and sustain growth. Central to this is making Tenda partner programme as accessible to as many resellers as possible. For instance, through Training workshop employees at partner organizations can easily become an officially certified Tenda sales and technology professional. So rather than having to jump through numerous certification hoops resellers can focus on selling and winning more business.”

Muhammad Aman, Marketing Manager at Tenda, GCC said: "The new marketing support will provide Tenda's channel partners with wide range of marketing activities. This will allows resellers to distribute fully self-branded direct marketing campaigns and offers them to apply for MDF, where Tenda will support the partner's marketing initiatives where there is clear potential for revenue generation.”

Through the rewards and incentives programme, resellers can earn cash incentive through sales, it can either be used by resellers to reward individual staff members, reimbursed as discounts on products from Tenda, or alternatively, resellers can chose to receive cash, and choose themselves how to use the rewards scheme as best fits with their business model.