Tenda and Gamgee partner to offer high-quality smart home solutions for service providers, consumers and employees at home

22nd of July 2020 - Amsterdam, The Netherlands

Tenda and Gamgee today announced a strategic partnership to offer high-performing, engaging smart home and Wi-Fi solutions to broadband service providers, consumers and employees at home. Tenda and Gamgee will combine their portfolio of wireless router, mesh and smart home products with a plethora of engaging digital services.

Over the last few months, the number of connected devices at home and time spent online exploded as a result of the lockdowns triggered by the COVID-19 pandemic. Consumers became dependent on the smart technology and steady broadband connection for daily activities like shopping, working, studying and meeting with friends. With the increasing complexity of the digital environment at home, people are facing more issues related to the weak Wi-Fi performance, difficulties with installation and operation of their smart devices, and increased vulnerability to cyberattacks.

Tenda and Gamgee partner to deliver solutions that are not only strong in their high-quality hardware technology, but also offer consumers a smooth and hassle-free smart home experience with services like easy management of Wi-Fi, users, and devices, parental control and content filtering, security against online intruders and additional privacy with virtual private networking, 24/7 customer service and an in-app commerce platform. Broadband service providers will benefit from insightful network analytics and real-time network monitoring, savings on the customer support and in-app upsell opportunities.

The partnership also addresses the latest Work from Home (WfH) trend that gave rise to cybersecurity and data privacy concerns and troubles assuring steady and reliable internet connection for employees at home. The joint offering provides enterprises and their employees with full protection of all business communication, extending the employees home network to the office through a powerful VPN channel. Additionally, employees get an option to allocate preferential bandwidth to their work-related tasks while the rest of the home devices operate independently on a separate personal network.

Country Manager DACH, BeNeLux and Nordics at Tenda Jie Li, commented on the collaboration with these words:"Tenda has a wealth of experience in quality assurance in the networking segment. We like to support companies like Gamgee in new and innovative projects. We look forward to exploring the frontiers together."

Chief Executive Officer of Gamgee, Paul Hendriks, adds:"In such a dynamic market, joining forces with Tenda is an important step to help us quickly adapt to the new developments and offer a joint solution that is always spot-on covering the latest consumers´, providers´ and enterprise needs."

About Tenda

Founded in 1999, Tenda Technology is a globally recognized leading supplier of networking devices and equipment. Tenda is committed to producing easy-to-install and affordable networking solutions. As the first home-grown router and wireless network device manufacturer in China, Tenda combines R&D, manufacturing and sales with the latest technology and professional service systems to become one of the most reliable networking solutions manufacturers in the world.

Tenda runs over 80 offices worldwide and generates over $ 1 billion in sales annually with an overall of more than 5000 employees worldwide. In Germany, Tenda is represented by a new sales and marketing team in Munich and is responsible for the regions DACH Benelux Nordics.

About Gamgee

Gamgee is an innovative, hardware-independent provider of smart home and Wi-Fi management solutions developed to enhance the digital experience of users at home. Their solution brings broadband service providers an unprecedented level of customer satisfaction and loyalty, decrease support costs, and opens up new revenue opportunities. Gamgee offers its services worldwide.


Karl Tempest-Mitchell (karl.tempest-mitchell@gamgee.com)

Natalia Pavlovicova (natalia.pavlovicova@gamgee.com)